The campaign becomes active at the moment of flight booking, providing the passenger with information on the journey and the cities of departure and destination.
The campaign includes weather information for the places of departure and destination, events and things to do in the place of destination, and books, guides and multimedia content about the place of destination.
The news items have the dual aim of sharing useful information with the customer and selling innovative ancillary services such as booking events or purchasing a guide. Moreover, the personal hostess becomes active and informs the customer immediately when a flight status change occurs. The campaign is optimized for conversion through the conversion storm tool.
Diamantea, a step ahead.